Do ads work?

January 3rd, 2009

Seth Godin wrote an interesting post titled “Do ads work?” and poses an interesting question…

If the local bank were offering a sale on dollar bills, ninety cents each, how many would you buy?

I’ve never thought about it this way, but it’s an interesting point of view.

Posted by gpoul at 5:53pm CET Filed in Business
2 Comments »

2 Responses to “Do ads work?”

  1. Tom Says:
    January 8th, 2009 at 2:40pm CET

    Good one! I especially (and personally) like his view about goals: http://sethgodin.typepad.com/seths_blog/2009/01/the-thing-about.html

  2. gpoul Says:
    January 8th, 2009 at 11:13pm CET

    Great stuff! – But do you want to tell me that it actually makes sense to fill out my PBC and IDP? ;-)